Secured Engineers Pvt. Ltd. is India’s fastest-growing company the in fire safety and security sector. In addition to high-grade fire protection equipment, they also offer personalized fire auditing services across various industry verticals across the country.
Although they had a pan-India consumer base, the client was struggling with expanding his consumer base. They were looking for SEO & SEM Experts to drive traffic and leads. With earlier marketing efforts all ended in vain, we were able to restore the company’s belief as well as ROI through effective marketing. To widen their audience outreach and gather maximum people to get know about their high-quality products and services, we inferred the following -
The main objective was to gather the attention of associated working in allied industries who were searching for products like LT switchgear, LT, HT Motors, Wires & Cables, Meters etc. With their requirements spelt out crystal clear - providing an interactive and search-engine friendly website with superior UX features was the first step. Conjuring up a keyword strategy based on the consumer persona of this multifaceted conglomerate was essential. This would boost their inorganic and organic search rankings through the right channelized efforts. We made sure to highlight their USPs such as affordability, superior technology and versatility of usage.
A responsive e-commerce website allows customers to browse, shop and pay with ease. The client was provided with an efficient domain that provided SEO benefits and a professional email address, integrated SSL features, etc. This along with essential promotions and offers would require a critical balance in order to uphold the brand’s core purpose. In addition to the above, we also made sure the target consumers have a great checkout experience. The final touch included building an e-commerce website that runs smoothly on systems, mobiles and notes as well.
Our webmasters at Go Digipro successfully built the client an updated e-commerce system with a custom design with complete back-end access to manage products and content. Its versatility achieved a major boost when our team built a mobile-friendly website with a login feature. Thus we were not just able to build their brand image but were also able to make a huge difference to how the audience perceived them.
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