They are leading multifaceted business conglomerates in Delhi NCR and Mumbai involved in electric components dealership such as LT switchgear, LT, HT Motors, Wires & Cables, Meters etc. Endowed with a considerable amount of customers in both cities, they looked forward to widening their business dealership as well as their target consumer base.
While discussing with the team members from S.B. SYSCON PVT. LTD, we were able to carry out a thorough analysis of their needs, requirements, the challenges they face and the problem-points that were bothering them. They needed a modern and responsive e-commerce website. They also wanted to have more control over their online presence and were looking forward to work with a digital marketing company with responsive customer service.
The main objective was to gather the attention of associated working in allied industries who were searching for products like LT switchgear, LT, HT Motors, Wires & Cables, Meters etc. With their requirements spelt out crystal clear - providing an interactive and search-engine friendly website with superior UX features was the first step. Conjuring up a keyword strategy based on the consumer persona of this multifaceted conglomerate was essential. This would boost their inorganic and organic search rankings through the right channelized efforts. We made sure to highlight their USPs such as affordability, superior technology and versatility of usage.
A responsive e-commerce website allows customers to browse, shop and pay with ease. The client was provided with an efficient domain that provided SEO benefits and a professional email address, integrated SSL features, etc. This along with essential promotions and offers would require a critical balance in order to uphold the brand’s core purpose. In addition to the above, we also made sure the target consumers have a great checkout experience. The final touch included building an e-commerce website that runs smoothly on systems, mobiles and notes as well.
Our webmasters at Go Digipro successfully built the client an updated e-commerce system with a custom design with complete back-end access to manage products and content. Its versatility achieved a major boost when our team built a mobile-friendly website with a login feature. Thus we were not just able to build their brand image but were also able to make a huge difference to how the audience perceived them.
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