Is a renowned insulation expert at Noida, Uttar Pradesh. They have a pan-India base with specialized services in rigid foam, PUF and Spray Foam insulation across various industries.

What They Expected

There are a lot of allied industries working hand in hand with real estate and construction firms. Bartwal was one such contender. But to remain the top contender in an otherwise highly competitive world, it needed to boost its brand image & value. This could only be done by exploring newer audience demographics beyond the direct and traditional approach. We also came to know that this company was fed up of the complacency and lack of efficiency displayed by another digital marketing firm in completing Bartwal’s new website.

What We Offered

Both parties agreed that it was high time to boost Bartwal’s online presence through an interactive website and efficient SEO activities. After charting out an extensive buyer persona which had to be further streamlined according to the needs and demands of the market, we were able to come up with effective brand strategies. The Go Digipro team offered the client a flexible digital marketing package that would help them boost their business.

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  To drive a higher volume of traffic towards their website
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  Improve search engine rankings
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  Obtain qualitative leads
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  Drive and boost conversions

How We Executed

Through research and analysis, we found out that even though there was a very limited amount of information available about insulation and its various types, there wasn’t much content on the internet that supported its benefits and what choices would be the best for a customer. So we channelized our SEO strategy in such a way, which made use of essential keywords with the topics mentioned above. Simultaneously we also created a website with a pleasant theme, which would be search-engine friendly and promptly educate the target customers about what type of insulation would be the best for houses, offices, industries etc. Google was our major marketing platform.

Results

Our team provided responsive customer support and fast turnaround on a modern, mobile-friendly service based website. Because of our keyword strategy and content management, we were able to improve the client’s ranking on Search Engines.